Kevin, can I ask whether your marketing studies show that digital cameras/backs, will reach a plateu as to what is necessary, each format for it's own. For example will manufacturers try to take on 4X5 with DSLR's and will med format backs try to better 8X10 large format, or will the needs of the clients dictate how good the chips need to be so that at some point the manufacturers will say, 'Good enough, better for this format isn't needed by all but a tiny amount of our clients' and at that point when the digital race is over, the prices will stabilise and drop, and we will see new bodies/backs every 5-10 years.
Will the race not be won at some point in the next 10 years, and then having reached a plateu, stop, or at least slow down drastically? Will you continue to invest time and money in developing a med format back which will better than 8X10, market it as a solution for all med format shooters and then in 5 years time sell it at the price the p25 is now, only to find out that a huge amount of your clients will say, 'I don't need anything better than the p25 or whatever, I won't need to upgrade again'. At that point the market falls away drastically and the price of 30,000 dollars is no longer justifiable for extra performance that is no longer necessary?