I took the original post and subsequent ones as more of a constructive discussion about the pricing, and not complaining. In isolation $10 per film seems quite reasonable, and I have to say the quality of the sample is excellent, but $260 for the complete set does seem steep. Very few people will commit to that sum of money (that is my supposition), and so the suggestion of a tiered pricing structure seems sensible. If we are just interested in one or two films no problem, but I would should think that a viewer that really enjoys one or two might well be tempted to see the complete set - if the price is reasonable. I imagine the people at LuLa are very interested in feedback of this kind because if they do not sell a reasonable volume they need to know if it is the product or the pricing at fault. I think $5 each would be a good price for me - especially if I was going to end up buying a number of the films.
I agree with you Jim, in spirit.
Asking $10 for one DVD is
reasonable from the seller's end ... and (if the viewer really enjoys it) wanting a discount for ordering the whole set together is also reasonable on the buyer's end.
However, a buyer directly stating that a price is "too high" is
complaining. Publicly stating, "I won't buy it at that price," is also complaining. (Denial of this doesn't change it.)
Had the OP (and some others) just asked, "Is there any way to get a discount on ordering all the DVDs together?"
... rather than stating all the reasons why they won't be buying them ... then I would agree that the intent was not to complain. (As Slobodan suggested.)
Certainly, enough information and resources have been given away on this site for years NOT to publicly quibble with a man over $5 ... and to approach the prospect of getting a discount for ordering the whole set in a non-complaining manner.