I have decided to write a brief round up with what we announced at Photokina. Cross posted to Getdpi.
The White one was ordered many times over, even though there is no final decision on availability. We will have to see.
A few years ago, I would have lobbied for a black H series camera, but today, I think I'd leave it the color as it is.
I know, I know . . . looks aren't suppose to matter but when you pay twice the price of a Canon or Nikon it doesn't hurt that the camera looks different, in fact not that I've ever had a client ask about a specific camera, professional production should look professional.
It's funny but the Canons and Nikons have become so large that sitting them next to a Contax or a Mamiya few people if any really notice the difference, but a Hasselblad, well it "is" a Hasselblad and it does look different.
Maybe that was their plan all along, (David you can answer this).
Regardless and not to start a 35mm vs any format discussion, I've come to the conclusion that for me it's not, probably never will be a one camera world.
Sure the Canons and Nikons shoot great and in some low light and fast imagery even better than medium format, but in more controlled circumstances they don't.
Last year I shot probably 90% of our work with a dslr, this year a reversal where about 75% is medium format. Some because the look is just different, some because in commercial work we do so much in post, some because the software is now more stable, but mostly because it just gives the retouchers more to work with and at that point size does matter, no matter what the final reproduction size is.
Obviously the idea, the final image is what counts, but our industry, heck all business is under incredible competitive pressure and today every edge helps, even looks.
Anyway, I'm probably not in the market for a Ferrari red medium format camera, but I would suggest they keep it grey.
(The white one is pretty though.)
P.S. David do you have any comparisons of 800 iso with the h4d 40 vs the 31mpx?