There you go Yair. You get it.
Overall, I've never really understood the marketing of medium format.
It's always been about more detail, or sharper images, sometimes more film like, but all of this if very subjective, subject/light/photographer's style dependent and with that in mind I can show 6 images that prove one format is better, show 6 more that prove the opposite.
Charts and brick walls might prove the detail is there, but none of that testing will prove one camera shoots more unique. That is a much different circumstance to shoot something unique.
For every photographer that is positive their A or P or H 31 is more film like compared to a canon or nikon or sony, there are an equal number of clients/photographers that believe the opposite.
What medium format offers compared to any of the smaller framed dslrs is a DIFFERENT look. Not always better, sometimes better, but always different.
Different is important.
Also what medium format offers compared to any of the smaller dslrs is you tend to own the mf cameras for a much longer time. Partially because the buy in is higher, mostly because medium format features run glacier slow.
I doubt seriously if the next photokina sees any announcement of a 90 mpx full frame, 900,000 pixel 4" lcd camera that shoots 2000 iso clean, shoots video and stills, has mutli point autofocus and a series of f2 lenses.
If this came about i think we'd all be shocked, but in the smaller format world you kind of expect a lot of this to happen, almost all of it.
Now that still doesn't mean medium format doesn't have a place, in fact I'm surprised that most photographers speak in these all or nothing terms, like one camera must be everything. It never was like that in the film days where every photographer used multiple formats, it's not like that in the digital world.
As I said, I'm shooting my contax more and more and mostly because for some of the styles I'm working in I like the look because it is a little different and I like using a waist level finder.
As long as it doesn't break, or shut down whether clients notice the difference or not is irrelevant. It matters if it makes me happy and I only get happy if I get the image I want.
Medium format development moves glacier slow and that's not really a bad thing, because instead of running to the bank every time someone announces an extra 10 megapixels, I can concentrate on my photography and my business. The camera becomes a given, something I just use, something I expect to use without having to learn a new menu system, buy new chargers, find a different workflow.
Now if you want clients (paying commercial clients not classes or seminar clients) to notice the difference on set, it obviously should be the image they're looking at, though the only camera currently in production that looks physically different is the hasselblad.
It's funny, a lot of us begged blad to make it in black, but keeping it grey kind of makes it different, makes it a Hasselblad. If you put a Canon and Mamiya on set, side by side, no client will notice the difference, at least not setting on a tripod with that built in prism finder.
So maybe at Photokina, Mamiya should come out with a medium grey camera with a waist level finder.
IMO
BC