Got it! FR = Fr..g..n Ridiculous.
That's pretty much what I've deduced.
One of Adobe's authorized resellers emailed me yesterday twice. The senior executive with whom I spoke did his own investigation because he, too, was perplexed by the FR. I'm the first person to bring it to his attention. At first, he said the FR was for French Version but then quickly got back to me and said that was wrong. He ended up deciding that the FR did not belong in the product title and he said he would make changes to his website immediately.
Another executive from a well known retailer told me he put in a call to his rep at Adobe. It's been well over 24 hours and the rep has not returned his call yet. I just don't know what to say about any of this crap.
If Bart is correct and FR is short for For, then the label maker at Adobe should have his/her head lopped off. Never have I ever seen "for" abbreviated as uppercase FR. But since these nubile text-messaging hooligans are taking over the world, maybe I'm just getting to old for digital. I'm still waiting for an intelligent explanation from Adobe. I'm not holding my breath.
In the meantime, Adobe got my money. I purchased both CS5 Design Premium and Lightroom 3. I've been looking forward to both and I never intended not to make this purchase. I hope my extra $200 goes right into Thomas Knoll's pocket because where would we be without that guy's genius. If Michael Reichmann and Jeff Schewe plan on making a Lightroom 3 video, I will buy that, too. I just love watching those two guys sit around their laptops, explaining this sh!t to all of us.