A classic line from Peter McWilliams in a book on personal computers about 18 years ago:
"Beneath the warm fuzzy exterior of Apple beats a heart of corporate greed as cold as anything at IBM."
Know zilch about the companies in question, but nothing should surprise. The cold, cold heart is the engine that makes things last, even things other than country 'n' western music.
Frankly, I believe to the bottom of my own lukewarm one that without that touch of cold steel one is pretty well effed before the off! It is very obvious with us photographers - which of us hasn't been in the situation where a lesser talent always appears to be the one with the better cameras, cars and home? It isn't so much what you do - assuming a level of competence that is
good enough for the job - as the way in which you run your business.
I remember going to see an ad agency in Glasgow many years ago trying to get more regular work from them - they guy looked at my portfolio again and nodded wisely etc, and told me how great was the printing and so forth, but when I asked him why, in that case, I got very little work from them, he said: because Studio "X" is not very good, but they are cheaper than you," with that couple of degrees cooler heart I'd have matched the deal and got more of the work. Only I couldn't bring myself to do that.
Another thing about the old town in the 60s/70s: there was still a huge market in whisky bottle photography. I even thought of re-equipping and getting into LF and starting a new business I was going to call "Bottle" and do just that: glass containers. Had the studio, everything except one thing: the conviction that I could abandon shooting people pics. I couldn't even start on the road. So much for hearts of ice! But kind of proves you need them if you are going to grow a business, any business.
Rob C