I have another idea.
Each 3 months, a massive photo competition is lauched in Lu-La. with some prices.
first price: a P65 back
second price: a Leica M9
third price: a Panasonic GF1
fourth price: a bath supervised by Chris Sanderson in Antartica
from 5 to 10: a Lu-La green tee-shirt with corporate colors.
that would be 4 P65 + 4 M9 + 4 GF1 + 4 baths + 20 tee-shirts per year.
To make that possible, every single Lu-La member will donate 10 dollars per year to be able to access
the forum.