Can Red camera being a game changer in photography business?
It's been said here, both by Michael Reichmann in some articles and by some knowledgable Lu-La members that Red Camera can change the all panorama.
I have read the articles and if I understand many points, I'm still not capable to understand the deep reasons of such statement.
Not everyday you read that a brand is able to drop a bomb and change the game in the industry.
A wired point,
When I was living in Paris, I use to end some nights in a place called "Les Bains Douches" (we called it "les bains").
At that time, this place gained a real fame because they understood a simple law: More something is unaccessible,
more it creates a legend.
Well, I have a similar sensation with Red. Their communication is just wired.(wired is unperfectly expressed but can't find another word)
I've been trying to collect information, and there is, but at the same time RED plays the ghost. It's not like what we are used to.
These guys are different, the design is different, everything seems different, included their communication.
I can't really measure the real impact this company will/can make on photographers, the industry itself and the business.
I just don't get the point.
We know that video is currently part of the photographer's task, and in that sense, people who have ignored video have less assignments,
while photographers who have embraced video get more work. That tendency, with no temptation to generalise, is indeed anchored.
In that sense, if I think of a tool that had an enormous impact, without being revolutionary, is the Canon 5D II.
First real camera from the convergence age and the crisis time also (and that is important IMO).
If I understand why RED is capable to in the video production, I do not understand it's real capabilities for stills. That is where all my point is.
Why some of the most serious professionals are saying that RED is so important? Is it true, or is it like "les Bain Douches", a legend based of non accessibility. (thinking that we also face an economic crisis where the cost is decisive for most).
What kind of real impact RED can have on the photography industry, business and professionals studios that can afford them?