Thanks Michael.
I strongly recommend this link. Very informative.
Cheers.
This is the bit that worried me!!
“Everywhere I go the whole notion of enabling marketers to create content on a news platform is well received,” Lewis Dvorkin says. “It’s the way the world is moving.”
Not long ago, such an idea would have been considered heretical, and in many newsrooms, it still is. But clearly, attitudes are shifting.