I was perplex too. But one or 2 months ago, here in Spain, they announced that for the first time advertising investment on the web has overcome the Tv.
Brands invest more on the web now that they do on Tv.
I guess these guys are taking the web very very seriously.
It surprises me, but today, I went for a walk with my girlfriend in Madrid center and you just observe the people, listen to the music, enter in the bars, observing and observing...you might not click on the ads, but I'm sure many many do.
And it is not just about clicking.
You mean the subliminal effect, then?
Well I guess that in my case it works against the advertisers if it works at all. As I don't remember any ads other than the annoying ones that flick on and off somewhere on the screen when I first open the internet - mainly cars - I have to think that internet advertising fails completely. In fact, it is a negative.
Slobodan's experience with his wife's magazines mirrors mine: before I went to work for myself I used to cut out those ads and stick them up on the studio walls of the place where I worked; not as an attempt to pretend the shots were mine, which would have made me look ridiculous, but just as decoration and in hope of creating some enthusiasm in the people who might come in. Even airports used to have beautiful still life shots of all those brandies, whiskies, bottles of perfume etc. etc. and it gave a kind of really international flavour to being in the airport, even if one was only taking a domestic hop.
Adverts were ART, damn it, not just dumb, flicking, rotating light shows. We have truly lost so much good street art this way.