I think there is a misconception on a specialty camera board like this that every photographer spends hours, weeks and months processing, and pixel comparing images at 200% and that's not the case. I think Hasselblad recognizes that most photographers want to shoot process and go on to the next project.
On the front end what we want to see is an image pleasing or close enough to the look for client approval. On the back end we want to keep our workflow fast and simple and also have the ability to process out that certain look, that is continuous between brands and formats.
I think what Hasselblad offers is a great idea, on many levels, especially since it is free. I also think it would have been better (no complaints, just a suggestion) if they offered tethering for other brands, even the medium format kind.
Not everyone moving to a medium format brand is coming from Canon and Nikon, some like myself might own and continue to keep a different brand of 645 back.
Especially since resale prices are so low and changing from my phase/contax' to hasselblad requires scrapping everything or developing two different workflows.
How nice would it be to have one software suite that allows multiple backs, multiple bodies especially when tethering.
It would make adding a new medium format camera like the h40 a much easier process.
Just a thought.
P.S. On the professional level, using outside retouching, even if the photographer processes out the final images, the retoucher always wants a raw for a multitude of reasons and in those instances, 95% will process in some adobe product, usually photoshop, mainly because they have it and the processing portion of the software is built in and free.
Having quick and free downloads of Phocus can go a long way to introducing the retouching industry to a different form of processing
>>>snip>>>> The main reason (aside from tethered capture) to use a software like Phocus, Capture One, or Leaf Capture is because the processing is specialized and much higher quality than more generic algorithms like ACR or Aperture.