Despite the old adage that "If it ain't broke, don't fix it", I can't help but feel that the Sinar eMotion backs are rather dated now as a product line. All the other digital back makers have produced updates of various kinds and appear active in the PR front. It just seems like Sinar was on to a good thing with the eSprit 65's design - larger LCD, direct capture in DNG, were respectively a good update and a good innovation. I would have expected them to update at least their eMotion 75 to an "eSprit" 75 design too, even if not the eMotion 54. Also, after the P40+, Leaf announced their Aptus II 8, then Hasselblad announced their H4D40. Where's the eSprit 85 or whatever it might be called?
Sure, a company shouldn't needlessly spend money on unnecessary R&D, but how important do you think a product line refresh would be to Sinar now? Wasn't there also the saying, "Innovate or die?" They really do seem to have a fabulous product line, but after being "ejected" from the Jenoptik umbrella, does anybody know how are they doing today? I hope that this eSprit "reminder" update in their eLetter is the first of many more updates in future. They've had about 9 months now to reorg.
