And Zacuto's tests have shown that dSLRs are already very close to 35mm cine film in IQ, and surpass in some areas - the next generation will be even better. Dedicated motion cameras coming out in the near future will level the playing field further.
This is all just conjecture on my part, but I have some doubts that Canon and/or Nikon are going to roll out a raw shooting full super cine motion camera in 6 months to crush RED or anything.
Canon has moved glacier slow in video for a long time. After all it took them 3 years to come out with a solid state cards for video cameras and it's not like the indie and commercial guys have not been begging for a larger frame rate for the xl series for almost a decade and I mean a million voices screaming, not just a mention here or there. There were video blogs like DV info Net and 2-pop talking about this stuff almost 10 years ago and in regards to Canon either they just don't read or just didn't pay much attention to it.
The fact that Canon was surprised of the Video popularity of the 5d2 IS surprising considering how long a larger format motion camera has been requested.
In the still area Nikon took forever to make a full frame 35mm camera, later still on a high megapixel one, later still on new tilt shifts, so though Nikon has no territory to protect in video, it took them 7 years to make an equal to the original 1ds. When I've talked to Nikon they seem a lot more interested in Sports photography than anything else.
I'd love to see it, a $7,000 RED equal with true autofocus and precise manual focus lenses, but I have my doubts it will be anytime real soon, though I hope I'm wrong.
But price controlling a project. Price controls every project, everywhere in the world, even a 200m blockbuster. You don't have to spend much time in LA to hear the stories of who got paid what, so the idea that Hollywood will look at any way to cut costs is not going to be new news.
In fact if you knew how some Hollywood producers/directors tipped on a meal you'd laugh, unless you were the service staff so if anyone thinks the big boys in the movie business don't question every expense, whew, they make Blue Cross look like spendthrifts.
Panasonic and Sony, there in their own world and if the Sony response to red was the CineAlta then somebody got something wrong when they figured out the price point, or locked their calender to 2006 I mean Sony makes a still camera with no live view, no video and if anyone should be able to figure that one out you would think it would be them.
But as far as costs, in the cinema world the RED is cheap, well at least cheap compared to anything that shoots film or has a PL mount.
Canon/Nikon don't concern me because they always seem to do what they want, when they want to and though they may be listening, I do wonder why it took them so long to even get where the 5d/7d are today, which is not the best form factor for motion.
The only thing that concerns me about RED, other than the slowness of delivery, is that they've already changed form factors, from the RED One to the Epic and I don't read every word on the RED site, I have to admit it's somewhat confusing. How much more an Epic costs, how many parts are interchangeable I don't know, but I do know none of us want even modest investments in equipment to be phased out not in today's world where an artist really has to be dead sure of where they spend every dollar.
Actually what really concerns me about RED or Arri, or even Panasonic is while they are in the kitchen cooking, the Canon 5d2's are out in the dining room partying like a bunch of drunk sailors.
Regardless of all this Camera talk, I have this belief that if an image is beautiful, or a story is compelling almost any camera will do and though I own way too many cameras and I don't believe the camera makes the shoot, everyone in my studio that's looked at the RED footage compared to the 5d2 is blown away and not blown away with a hmmm, the RED looks a little better than the Canon, they're blown away with a "Holy Shit, I didn't know you could do that to any file, much less video".
BC