It prints really nicely, and is a great, substantial weight paper that doesn't show a strong curl. As has been noted by others, though, it has a really unappealing color base that makes it very limited in application. Prints with a lot of white in them, or ones that are framed with a paper reveal inside the mat will show off the pink/lavender tone of the paper. In the right context it isn't noticeable, but other times it is rather unappealing.