Hi everybody, the DSLR Magazine article translated as best I can manage myself:
Hasselblad: 10th of February
An article by Valentin Sama
Wednesday 27, January 2010
Hasselblad announces, this coming 1st of February, by way of a teaser campaign, what will probably result in a simultaneous presentation in 50 cities, amongst them, Madrid. This presentation could take place on the 10th of February.
In this "teaser", the clock will change into the news, informing - among other things - the locations where the event will be celebrated in each country.
It is speculated that apart from new webpages for users, the firm is expected to present a new camera.
As a speculation, we cannot but remember what we wrote in our exclusive note about the company's change of management.
..."Logically, the passing of the baton has been accompanied by brief laudatory speeches to the outgoing CEO and the incoming one.
Although there aren't any keywords, there was talk of ... "the multiple possibilities that open up with the variations that are being experimented with, as much by Hasselblad as the rest of the industry"..., and that... "given that owning a Hasselblad es the dream of both professionals and advanced amateurs all over the world, we intend to see that dream could become reality"...
Dr. Larry Hansen, are we talking about a "Volks-Hasselblad"?...
The launch of a new model of Hasselblad, apart from the announcement in Orlando a few months ago, the H4D, could be an important news, in as much that it seems to be about a more economical model compatible with current lenses and accessories, as it might refer to a new system.
[Photo of Chritian Poulsen in a giving a presentation with a rendering of a camera behind him]
In fact, back in March 2006, for the purpose of celebrating the centenery of Victor Hasselblad, this possibility was speculated upon and even briefly could see the image of a new camera concept.
We wrote then:
..."And for the next generation of Hasselblad cameras, the trend is to create a new integrated digital camera, maybe one that is less modular, and that utilises a new generation of lenses, with a smaller image circle, designed specifically for the 38mm x 46mm sensor which is considered the standard for digital medium format. In relation to this, by studying the utilization of new CMOS sensors, thanks to their fast reaction, permits doing away with expensive shutter mechanisms. Not withstanding, the new Hasselblad would not be ready for another 2 or 3 years, and according to Christian Poulsen, ... "it will not necessarily look like the camera that appears in the projection screen"...
In technical meetings with the firm following that encounter, the firm commented that - in the future - Hasselblad aspires to have a new system, free of mechanical shutters and with CMOS sensors.
Given the state of electronic development necessary for that, this could be too soon, but what appears to be clear is that this 10th of February, something big can be expected from Hasselblad.