Well, honestly she scares me too... but the response from more than a few people is that she knows how to promote, and if she can't pull the company out of the fire nobody can. Back around 1999 or so, they had that postage-stamp camera, I can't remember what it was called, but it was kind of fun in a strange way. At the time, it was the only product they had running in the black- apparently it was a major fad hit in Japan, among teens and pre-teens. Ironically, the Polaroid product managers had almost canned it at the outset because they thought it was frivolous and useless. Maybe Gaga will have more of a clue, you'd hope so.
BUT. This makes you wonder how much they're going to be looking at the pro market, if at all... and how much they really should be.
Sorry for the link directly to my site, btw, couldn't figure how to embed the video here...