Well, well, well. You can certainly find anything on the internet.
The suggestion that TOP (my site) is perpetrating some sort of fraud on the collector community by offering dye transfer prints for sale is preposterous (and, I might add, offensive). Dye transfer was known for most of the 20th century as one of the BEST color print media for life expectancy (LE). Of the viable processes, dye transfer and Ilfochrome (née Cibachrome) were the two processes most often cited for permanence and keeping properties.
The suggestion that a dye transfer print will fade noticeably in 10-12 years is absurd. I have prints in my own possession that disprove that. I know of specific cases where major museums demanded that archives be printed in dye transfer prior to purchase; I know of major artists who made dyes available as archive versions of their work. Etc. So now it's going to fade as soon as you look at it?
True, all prints will fade eventually. True, of the two 20th-c. leaders, Ciba had the better display properties and dye the better dark storage properties (Kodachrome was good in dark storage too). And, true, there were esoteric processes that outpointed either one (I seem to remember a guy who was involved in printing photographs on metal substrate using automotive paints. Let's all get into that.)
We're very lucky that the best modern digital inkjet prints are believed to be (not yet proved to be, n.b.) able to exceed the LE of dye transfer and Ciba. That doesn't mean dye transfer is suddenly tainted.
In any case, collectors and museums the world around regularly traffic in Type C prints, and no one that I know about has ever suggested that a Type C color print won't fade a hell of a lot faster than a dye transfer.
As to our print sale, if you want your purchase to last a lot longer than you do, just store it in a dark, cool, dry place. If you want to frame it and enjoy it on the wall, do it. Display it properly in a place where it won't get any sunlight, and don't worry about it. It will fade a lot slower than most things. And you're fading too. Carpe diem.
P.S. I have other things to do than follow this "argument," so I won't be able to reply, or respond to replies, here. (Sorry....)