I tried to play the video but they were really really embarrassed and it just stuttered. I switched off.
Basically, what does any of that stuff have to do with photography? Oh, other than being large and flat.
What a pity; just when I felt how nice it would be to be able to be enthusiastic about something and even, perhaps, enough to gush!
I believe that there is a deeper problem, in all seriousness, and that is that photography has become too ubiquitous and has ceased to mean anything special. Time was, a decent print was rare enough in itself; now, there are so many in so many styles that they have no impact and that's why the new kids (or older new kids) feel obliged to try to shock rather than to impress in a positive manner. Unfortunately for them, even shock has become commonplace. I stopped all magazine subscriptions some three or four years ago, I think it was, and nothing would tempt me back - not even to the casual purchase just for old time's sake.
It is probably much like working in a brothel; after a while you might not even notice the doors opening and closing all day and night.