Do you know the name of the photographer ?
thank you
Some camera companies get it, some don't.
Hasselblad gets it, they do a good job of featuring photographers and putting them out there in a stylish manner, like Victor Magazine, (though Hasselblad could do a little more in Featuring Nick T as he does a lot of positive work for them).
Actually Hasselblad just had the masters competition where the only requirement was to use medium format, not specifically their brand, so they understand it's good policy to build the medium as well as the brand.
Speaking only for myself, my view is when a camera company does a shared promotion and the photo is on the front of the package or an ad, the companies name is on the front, the photographer's name should be on the front.
If a photographer's name was prominent on a package, then nobody would have to go on to a forum and ask who shot it.
I had a call from a software company that sells to photographers wanting "use" of a photograph for a "shared" promotion. I asked (somewhat tongue in cheek) if there will be a credit and they said uh . . . yea and I said ok, just make it the same size and prominence as the companies logo.
The conversation didn't go much further than that, because in that instance it really wasn't a shared promotion it was really just discounted use of an image.
You would think that any company that sells to a niche market would understand it is good business to feature their customers, actually be really good to their customers, because after all as nice as it is to be featured and your work shown to your peers, usually a good photographer's intended market is not other photographers.
When it comes to promotion I think Hasselblad understands that and when you step back and look at it the Hasselblad name is well known even to the general public, so in a way they don't need a photographer's name to add creditability to their brand, not as much as some companies might.
BC
