Why no hype? Well, I'm sure the cameras will be fantastic, the lenses superb, the quality of the images sublime. However, unless you're willing to remortgage the house and kids, these are fantasy items for most people. Ferraris, if you will, of the photo world. As ever, 50% will be bought by collectors in Japan, Europe and the US, who will put them in a glass case, taking them out once in a while to show other collectors, 48% will be bought by independently wealthy businessmen in their 50s or 60s, and the remaining 2% will be bought by professional photographers. Now, where's that dang lottery ticket...