I asked the question, where will MF be in 5 years? ...the answer was, simply, gone.
- Phase One made a profit last year in one of the worst years in the world economy ever
- There is ALWAYS a market for something which is the "next step" up from a widely available product
- 35mm one-size-fits-all cameras do not seriously address areas of photography which need custom solution
- The MF market does not require millions of users; companies like Cambo THRIVE from just thousands
- There are products in the market already (e.g. the P65+) which are absolutely stunning
- though the P65+ is the king for the near future, the long term pipeline is very exciting
No one can know the future. I don't know who the players will be (though I have some very educated - though biased - guesses). I don't know what the products will look like. But there will be a next-bigger camera from 35mm for the foreseeable future (and I mean decades - beyond that who knows if the word "camera" will even make sense).
It's very easy. Simply ask yourself how many years it will be before 35mm cameras will produce the quality of a P65+ file, and with that many years of development what the medium format market will have at that point. As a historical precedent an H25 (first produced 2003) has better image quality than today's best dSLRs.
Just because the market was not big enough (during a very heavy recession) for four or five players, does not mean that it's not way more than enough for one or two or three.
Doug Peterson
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Head of Technical Services, Capture Integration
Phase One, Leaf, Canon, Apple, Profoto, Eizo & More
National: 877.217.9870 | Cell: 740.707.2183
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