It may not end in that order, but at this stage there seems no reason to discard any of the three majors on longevity criteria.
Enduser makes a point that is very well taken yet bears further comment. The seven major pigmented inksets most frequently in use today by serious fine art printmakers (Epson K3, Epson K3VM, Epson HDR, Canon Lucia x000 series, Canon Lucia x100 series, HP Vivera pigment 3100 series, and HP Vivera 3200 series) all turn in lightfastness performance that easily exceeds traditional chromogenic color photography on the vast majority of papers we choose to print on. The result of all this pigmented ink research on the part of the major manufacturers to date is that many photographers and printmakers have now concluded print longevity is totally adequate no matter what paper they choose. For many, the longevity game is over and the marketing battleground moves to other factors like color gamut, bronzing, differential gloss, etc. For those that now hold this view, independent print permanence research on inkjet technology like that conducted by AaI&A, WIR, IPI, Image Engineering, Torrey Pines, etc., is no longer necessary.
That said, my research is painting a more complex picture for the discriminating printmaker. Even with pigmented OEM ink sets, paper selection affects the light fastness outcome significantly, often by a factor of 3-5x. Moreover, a paper that performs well in combination with one OEM ink set is not necessarily the across-the-board longevity champion with other OEM ink sets. So, this fascinating diversity in our printer, ink, and paper choices is my incentive to continue light fade testing, and to work with members of the AaI&A digital print research program to keep testing wide varieties of printer/ink/paper/coating combinations. When I am paying over 200 dollars for just one 50 foot roll of fine art paper for my wide format printer, I personally want to make an informed choice. I must balance my impressions of initial image quality, i.e., color gamut, bleed, bronzing, differential gloss, abrasion resistance, and other paper aesthetics with an informed knowledge of print longevity factors. That is the value proposition of continued print longevity testing.
Additionally, third party pigmented inks are continually improving as well. Due to the costs (and the politics) of longevity testing, third party ink sets are grossly underrepresented in the longevity information available to the public. Even for those who would never go near a third party ink set, they must realize that third party alternatives keep the pressure on the majors to keep pushing the cost/performance equation higher. So, while third party paper and ink suppliers are the thorn in the OEM printer manufacturers' side, we all benefit by their presence in the market.
cheers,
Mark
http://www.aardenburg-imaging.com