I've been a satisfied customer of B & H for some time now. Recently, I noted in two different magazines ( Popular Photography and Outdoor Photographer - July issues) the Canon 70-200 f/2.8 IS lens listed as $1499 with a $200 instant rebate. That seemed to be an excellent price for a very good lens so I called B & H. No deal they said. The ads were too old and the new price - $1699 - was due to something "out of their control." Since I can get it for less, I didn't buy it from B and H. But now I have to wonder if their extensive ads have any bearing on reality or should they just be treated as a list of items B & H carries. Anybody else have a similar experience?