I don't understand your numbers and medium format is all about numbers, right?
For a Phase P65+ at stated retail prices your talking approx. $31,500 more than a Nikon D3x. That 4 and 1/2 times the price of the top of the line phase vs. top of the line Nikon, 5 times the price of a top of the line Canon.
For a top of the line 50mpx Hasselblad it's maybe $10,000 less than the Phase but of course that's still 4 times the price of the Nikon and once you build a system we're back to 5 times the price.
Maybe your prices of $15,000-$20,000 are correct when your talking previous generation medium format models in the 30 to 39mpx range, but that equipment if falling out of the trees lightly used at almost even up Nikon/Canon prices.
What I really don't understand in your reply is the mention "intend to stay in business". We've all heard this talk of some maker(s) going away for years now, on this site, on this forum and from dealers and reps for a few years.
If I was in the medium format camera making business, this is the last phrase I would use, even if it was true, even if I had "insider" information, as it doesn't take much to spook anyone in the market for anything of high expense and mentioning this can become a self fullfilling prophecy. Look at Chrysler and GM.
My only point is - and yes a better choice of words does exist - that there is a threshold by which medium format companies can reduce their price by and still make a profit. I believe we're pretty close to that right now, so I don't see much room for further significant reductions. And that any company selling product also has such a threshold to maintain for profitability. I did not mean to infer that companies were at risk.Current
, not previous generation products in the 30MP - 39MP range are available for $15,000 - $20,000. That similar products of older generations are also available lightly used for less is just further proof of my other point that medium format options are available for much less of a delta compared to 35mm than just a year ago.