Euh...
- ease of use through more streamlined workflows,
- better DxOMark results that make the A900 puchasers feel good about their investement
- less apparent noise in low ISO shadows that will prevent people from over-exposing, therefore blowing highlights
Everything is relative Gabor. You are only dissatisfied with the shadows of the A900 because you have found that they could have been closer to your taste (meaning noisy but more detailed). All those users who don't know this are just happy about having clean shadows... See above for some ideas on the value of clean shadows.
Don't get me wrong, I am with you here, noise reduction in camera is not something I find to be a good idea, but I am just trying to put things in perspective.
I agree with you Bernard, you put in perspective the well known fact that many people will be happy without knowing that his wife or her husband is seeing another person, or will pick the blue pill and enjoy eating the fake beefsteak in Matrix the movie. But some other people prefer to know what's really under the hood, that's why I think Gabor's analysis are very valuable.
I also made a list of advantages of all these tests and findings:
- The user has the power to _decide_. To decide if switching on/off camera's NR. To decide if purchasing or not a camera where NR cannot be switched off.
- Camera vendors can find out not everyone out there are just followers willing to buy any new camera on the market that _seems_ to perform better than others, so maybe they finally concentrate on making cameras that _do perform_ better than others.
- Sites like DxO Mark, whose RAW analysis are the best found on any public site, can admit their quality measuring criteria is weak against camera vendor RAW tricks, and mend this.
...