I've had the white band treatment
On the other hand, do a double spread, and suddenly the 35mm ratio looks much more useful. Not that I've been so lucky.
Good old Hasselblad square format was more democratic, I guess, you knew that you were going to chop, or get chopped, however you went. But that was before I ever published anything
As for the actual chopping, the fashion for tall tubular models with wiry arms and slim legs and no or fake boobs who look like a spider with four legs is a real issue for the photographers - either you have this pole standing to a side of the more or less empty frame, or you fold her up in some strange contortion, or well yes, you do chop. I can see it happening more and more in the magazines; maybe one day the fashion houses will revert to hiring normal-looking females again to present their image to the buyers. The way the dresses are cut for super-thin tubular creatures, it's no surprise that the only thing a fashion house can sell to the 30 year lady with money is a belt, shoes or a handbag.
Edmund
Let's say Franca Sozzani decide to print that image on Italian Vogue, you will need to crop the canon shot 25% off, or they will print it with a white band on one side(very few magazines do that anymore). You hardly see ads printed on 24 by 36 ratio unless are spread of a magazine. If you shoot on location and you cannot stretch the background to your liking on post, you will need of framing the picture differently, unless you do not mind chopping whatever is on the edges.
I have yet to meet an art director on the entire world that love to deal with chopping hands, shoes or foreheads, because the photographers were shooting 35mm without taking care of the basic rule of leaving enough space for cropping.
To each his own.
cheers.