(Peter Lik...) I've been to a few of his galleries, its worth looking over. Pretty impressive in terms of the setup, the money spent on presentation and the guy can shoot. Nothing I'd buy and pop in my home, but you have to give the guy some credit for making buckets of money. So few in this profession rise to this level in terms of business savvy.
Got to two of his Las Vegas galleries, less than a 15 minute walk apart. They were identical, didn't bother with the third.
Talk about presentation!
The gallery is very, very black-walled dark. Except for the framed pieces which are INTENSELY spotlighted. Maximum saturation and contrast, mirror-glossy paper. Walking around in the murky environment you see only the images, which are so bright they seem back lighted. Of course his signature pier-into-the-blue-tropical-sea-with-puffy-clouds image peers dazzlingly out of the gallery entrance, an incredible hook for passers-by. It's Vegas, Baby!
Most every image contains large, bright areas at near full saturation. RED lava, CYAN sky, EMERALD water, ORANGE deserts. It's color-iconic. The word Neon comes to mind. Most images were obviously from transparency originals, lots of clippy highlights and shadows in the service of COLOR These pictures were all about color and saturation and imagery so um recognizable that they just grabbed you by your brain stem.
Four inch wide, mostly wood veneer frames, the latest Big Thing in framing. Five inch linen liners used as mattes either snowy white or black. Plex covering on all pieces. In some cases the plex covers both liner and print. In what I was told was the "new" framing the plex only covers the print. Prints typically about 24" to 28" high by maybe 72" wide. The total packages with 18" worth of framing in each direction look immense, definitely board-room & big-walls material. The pier shot has a rather metallic looking gold frame maybe 6" wide, the only one like that. (BTW one or two pieces were in very hokey barnwood frames, say what?)
Some interesting things though. Any of those pieces taken out of that environment would show horrific reflections in any normally lighted environment. I ask in both locations about non-reflective glazing like Museum Glass or Optium, the staff didn't know what I was talking about and said there were no framing options. The "new" framing removes the plex from over the black liners, I think reflections may be the reason. Any of the images would require intense lighting to recreate the pop they showed in the gallery. But for roughly $2500 to $6500 you can walk away with one.
So there ya go, that's how to do it guys! Marketing done right. The rents at Caesar's Palace and The Venetian are not cheap, it's make sales or die.
Did I say editions of 950? A few were up to 200 something, eat your hearts out. Let's see...what's 950 x $6500? Think I'm gonna go run a few big prints, where's that saturation slider?