I don't have a clue if I'm in the right place or not.. but..
I'm a, or was, a portrait and wedding photographer until a car accident and other medical problems forced me to go on disability.
I can price my work fine when it comes to weddings or portraits.. But tell me I have to price a landscape and I'm SOL.
So, any wise words of wisdom or pointers would be much appreciated. I know right now that I'll have 2 different print types, limited editions printed on fine art paper, signed and numbered and then "artist proof" images that will be just straight prints on luster or matte paper. Beyond that, I'm just guessing that I'll have to see how many images for a limited edition I would plan on doing, maybe guestimate a proof number as well and then figure what my typical expenses would be and then multiply it by whatever factor. But I also know art pricing is subjective and a lot has to do with people following a given artist. So do you start low until you work up a name, or what??
Dazed, Confused and out of my element,
Yep. What bill t said. The sad fact is that fine art prints are a luxury, a nebulous commodity worth precisely what someone else is willing to pay for them. Robert Glenn Ketchum or Andreas Gursky can get $10,000 and up per print because of the 'perceived value' of their work. If you produce really stunning prints of subjects no one else has adequately addressed, and manage to get them in front of 'art people' with discretionary income to burn, and can generate that perceived value, then you may be able to get a good price. Developing an excellent portfolio with a consistent theme can also generate repeat customers.
The most successful fine art photographer I'm aware of in our area has a large portfolio of very nice landscape/forest/waterfall/local architecture images. He prints them all with a consistent brown/sepia toning and subtle soft focus that is very attractive. He sells both matted prints and finished framed pieces, for prices ranging from $90 (U.S.) for 11x14" frame to a little less than $400 for a 24x32" frame, print size about 16x20". He ceaselessly markets his work through local art shows, a coffee shop/gallery, and a very good website. He keeps a database of customers and sends reminders of shows and occasional print specials. As a result he has a decent following of local collectors plus impulse buyers. He sells editions of 25 and 50. (Probably the clearest explanation of editioning and limited editions I've ever seen is in one of the last chapters of Amadou Diallo's Mastering Digital Black & White
The rule of thumb I follow is to charge 4 times my material costs for the print (including ink, paper, mat board and frame). This just keeps me from losing money on the transaction, and allows me to buy more paper & ink. If you're actually doing this as a business, you either need to charge more than that, or run a ruthlessly efficient production process and sell lots of prints.
Just my 2 cents.