I want to ask a simple question: "Who unveils a product like this, and has a gig in a retail store, and yet does not even know the price it will sell for?" Somebody please answer that question for me. Don't you know, everyone walked out of Fotocare yesterday, maybe thinking "Yeah, it's a nice design", but when Version 1.0 of something in this price range is brought to market with that many unanswered questions, how can it succeed? Guarantee you, most everyone said, "I don't want to be first to write the check. Maybe in a year or two when it's proven track record and the bugs are worked out. Maybe I'll try to buy one used. Maybe in a couple years, when I sell a kidney to buy a second lens. Maybe some doctor will buy one and then get tired of it. Maybe, if the price is right."
Lots and lots of maybes. I just don't understand marketing in this style. Imagine walking into a Lexus showroom, and a new model is unveiled, and you ask the price, and they say, "We'll get back to you on that. Call us in a month". By the time that month rolls around, you've seen something else that's shiny, and you move on. I just don't get it. But nothing in that Leica hype mentality makes common sense. They sell them as "fashion/status accessories", not as cameras, to be used to make actual photographs.
The only guy excited about this Leica camera is that guy that runs Kurland Camera, because, guarantee you in two years, he's going to have those S2's lined up in those glass cases, with the lenses still in the leather pouches, unused, by every doctor on the East Coast, that sent him an email and said, "Ziss kamera is nice, but eets too heavy when I go skiing. Pleeze sell it for me and order me zat cute little 5D2, so I shoots veedio of my kids."