It's refreshing to see an actual car. Audio and BMW having moved largely to CGI now. I have a couple of friends ready to close amazing studios in Germany because of it.
I had a discussion with a car designer a little while ago. I brought up the issue of CG car adds and press releases. He said that a large part of the move to CG is the direction car photography and heavy retouching took.
He said that so much of the car photography is so heavily processed that it starts to look CG. In particular he was referring to the HDR sort of look heavy blacks and contrasts that you just don't see in reality.
In his words he's just seen car photography moved so much towards photo/photoshop illustration that the next logical step was CG.
Many watch makers have gone the same way, but there it's different due to the fact that they are making full pages of small objects do you need to go past reality to have an appearance that
would look comparable to real life viewing of a small object.
To a certain extent I see it happening in fashion photography... Skin textures that are more of an illustration rather than photography. HDR type looks, over working the files etc.
What is interesting is that the more important fashion work is more photographic looking and less post produced. Not saying that they don't retouch wrinkles and folds, but they keep
a more photographic look there.
However it's interesting that at the very high end you will still find a more "purist" (less manipulated) photographic look.
For example IWC campaign and book by Peter Lindbergh. http://www.iwc.com/en/experiences/days-portofino/
Also a look at the Bugatti website media and the cars are shot in a less processed looking way. http://www.bugatti.com/en/experience/media.html