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Author Topic: Digital backs, photography and the '90s  (Read 1406 times)

teddillard

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Digital backs, photography and the '90s
« on: September 09, 2008, 08:11:52 am »

I've been researching the history of digital backs, notably the Leaf DCB, and found this little tidbit.

Taking a Leaf out of an old book

Light dawns.  

Now I don't know where you all were back then, but I was struggling trying to keep my small studio afloat.  It felt like the industry and PDN specifically,was completely out of touch with the guys like me...  the grassroots, working-stiff commercial photographer.  I didn't want to be a big catalog shooter, I'd had an impressive lineup of ad clients and it seemed to be slipping through my fingers.  Meantime, it seemed like the industry was telling me to spend $40K on a digital camera back.

Well, according to this story, that's exactly what it was saying, because the people marketing this stuff were doing the top-down thing.  Get the big catalog clients to buy in, and the grassroots will follow.  PDN and the rest of the industry was just following the advertising lead.  

damn, look at the time, I gotta run.  But I'm interested in the response to this...  by 1999, and the release of the Nikon D1, I'd decided to shut the studio down and work as a digital imaging specialist...  get trained, get to use the stuff, not have to buy it, try to help other photographers make the leap that I could not.  But up until today, I always felt like either the industry was out of touch, or I was...
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Ted Dillard
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