yes... i read it... they obviously did not do their homework regarding DOF
I wouldn't underestimate Mr. Jannard.
Obviously he has no ties with convention, no territory to protect, no dealer network to satisfy, no legacy users to worry about in regards to lens mounts, formats, software.
He can make it, market it and sell it all under one website, one company name.
Oh yea, he also has deep pockets and understands marketing. Something that most camera makers, high end to consumer seem to miss.
The Red whether you like it or not is impressive. A strart from scrach system that might not change the way we make and view moving images, but it has gotten everyone's attention and whether it ends up that the tail wags the dog, the bottom line is if you shoot professional imagery, the time will come when someone asks, maybe demands you have some type of moving camera on set.