Red Article: Wired Magazine

[gwhitf]

http://blog.wired.com/gadgets/2008/09/red-takes-aim-a.html

[witz]

http://blog.wired.com/gadgets/2008/09/red-takes-aim-a.html
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yes... i read it... they obviously did not do their homework regarding DOF

[James R Russell]

yes... i read it... they obviously did not do their homework regarding DOF
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I wouldn't underestimate Mr. Jannard.

Obviously he has no ties with convention, no territory to protect, no dealer network to satisfy, no legacy users to worry about in regards to lens mounts, formats, software.

He can make it, market it and sell it all under one website, one company name.

Oh yea, he also has deep pockets and understands marketing.  Something that most camera makers, high end to consumer seem to miss.

The Red whether you like it or not is impressive.  A strart from scrach system that might not change the way we make and view moving images, but it has gotten everyone's attention and whether it ends up that the tail wags the dog, the bottom line is if you shoot professional imagery, the time will come when someone asks, maybe demands you have some type of moving camera on set.



JR

[jjj]

I wouldn't underestimate Mr. Jannard.
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God no, Jannard is poised to be one of the most important men in filmaking [and maybe stills].
This guy loved filmaking, hated the price pointed and crippled cameras on offer, so started with a blank sheet and started afresh. The goal was simply to make the best movie camera and not only that, one individuals could afford. The fact he has no current market to preserve meant he doesn't have to worry about cannibalising existing market share.
He wants to make equipment for serious end users, not crippled crap for the marketing department to target a brainwashed audience.

It also helps he is exceptionally rich [he founded Oakley].

[The View]

A video camera shooting RAW and this in 4:4:4 color.

Not to forget the design factor, which truly shows that here's an enthusiast at work.

As a tool alone, it is inspiring.

True pioneers don't have to show up all the way at the beginning. They are pioneers as they go after a concise goal with idealism, enthusiasm in a world of middle of the road-pragmatism.

Here's an individual spirit, that is very likely going to overturn all those committee designed and not terribly exciting Sony and Panasonic & Co products.

At a price point that is at about 10% of what the competition charges (as it measures with higher end cameras, this doesn't mean it's cheap).

Of course, they have a backlog of one year on orders on the Red One.

I usually don't care about Wire's breezy writing, but this article is very good.