While I agree Canon is likely to get a further kick to the seams, which one hopes will 'motivate' them get their act together on QC, WA quality, AF mis-steps), I also agree with the following:
I wonder if the Sony Zeiss optics will be any good, there are plenty of great names of lenses that make substandard lenses for other people. It'll be interesting to see.
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Having owned a number of the Zeiss ZF lenses, they are very, very good, BUT the line is somewhat over-priced for what they deliver in CA control (average - the 50 macro excepted), field curvature in the shorter units and mechanical QC (ugly-stiff focus rings on some 100 ZFs and 85s).
The construction of the units also share a lot of qualities with (and similarities to) the older Cosina-Voigtlander SL line (of which I own two which are excellent). While it bears no impact on their delivery of IQ, to the detriment of many elitist egos, the Zeiss ZF line are, in reality a joint Zeiss/Cosina product.
Sadly comments like the above don't tend to get a polite reception in many places as a bit of Zeiss fan-boyism has worked it's way into many forums. I tell you, give people an excuse to forum a clique....
So while I assume a lot of the Sony-Zeiss lenses will be stellar, I do think there will be a premium paid in many cases that has more to do with the name on the front vs. the IQ and QC the name on the front would imply.
Leica would have the same issue is it ever licensed it's designs to others - how far are you willing to let things slide, if at all, for the sake of cash?