I let you guess.
Thierry
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Since square formats do not fit a canvas for 95% of the print and 100% of electronic display, I assume that medium format will probably come out with one, because it's just that illogical.
It will also probably raise the price of an already expensive system to an incredibly expensive sytem.
I can give you about 1 reason why I'd like a square format, (edge to edge on a 645 baed camera and about 2 dozen reasons why I wouldn't.
First I don't want clients cropping vertical and horizontals out of a frame that was crafted to be one or the other.
Secondly, it's just wasted space and expense. Third, does this address higher iso, faster shooting, easier storage, better previews? Fourth, well forget it because I'm boring myself.
Now what does make sense is to get away from format all together, or make the format user defined.
2:3 rations sucks for a full page vertical because your always cropping off the tops and bottoms, but consequently 2:3 is brilliant horizontal for double pages, computer view, inserting into video.
Medium format is just the opposite.
Now maybe if it was user defined and I could set the camera with a sensor oreintation device that would black out the 2x3 frame to 4:3 if vertal, but open up to 2x3 if the camera is held horizontal AND the software would reflect this when it came time to process.
Regardless of what I think, and I only have one opinion, I guess somebody will come out with a square sensor just because we have a new square camera.
It's a shame they didn't come out with true 645, 6x7 sensors because they're were already a lot of those cameras in the market.
This is probably a mute point anyway, because from what I can tell the new format is 16x9 horizontal.
JR