It's quite interesting that many have considered Sinar to be the most likely candidate to exit the playing field. Understandable, due to Sinar's position in marketshare.
But this really signals to me that Sinar is very much a player, and perhaps now the little dark horse candidate, the underdog, if you will, coming out of left field where no one was looking.
As a company, Sinar still faces some challenges and shortcomings, as do all the medium format manufacturing participants. But there are many positives about their products:
- traditionally very reliable
- flexible with user-changeable camera interface kits
- involved for years with advanced multi-shot & live video technology
- providers of well integrated turn key digital view camera systems
- innovators with new medium format digital camera systems
I've always had mixed feelings about the eMotions (mixed eMotions?). Great concept with the built-in storage, great image quality, somewhat confusing (at first) menu system, really bad LCD (OLED) display screen.
Now with a good display, with new and improved software, with DNG as a native raw format, I think this product deserves a serious look from anyone who is considering flexible, portable medium format digial solutions.
This is a positive development for Sinar, and for prospects for medium/large format digital solutions.