I'm sorry, but that is complete and utter nonsense.
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The distance limitations specified for any electrical signal on cable are based on testing to ensure optimum signal in a "hostile" environment. That's why Cat 5 is limited to 100 meters etc.
If you are careful, it is likely that the signal will go farther than the spec distance, if you are careless, letting the cable lay parallel to a power cord for example, then signal corruption is likely.
I expect, not having been involved in the spec writing, that 15 feet was tested with the USB cable mixed in with power and other cable. The reason some USB cable have the metal ferrules at one end or the other (for example those that come with some cameras, is to ensure they will deliver a clean signal for the 15 feet.
David