Hmmmm.... that would be weird defining a market of potential purchasers. Potential based on what?
Now for the speculation;
Appr. 10.000 sold units annually seems to be the consensus (maybe even a bit on the high side).
If that is the case and if the percentages are somewhat in line with what people claim (Phase appr. 50%). It means Phase sells 5.000 units annually.
Leaf appr. 2000
Hasselblad 2000
Sinar 1000
Naturally these figures are not correct but it makes me wonder. Do these numbers justify continuation of that dealer network some of us have grown to detest? I can see how a fairly small team of people can manage a client base of 2000. Or is it just a little bit too much to handle by yourself?
We have a saying over here which is someting like, 'too big for the napkin, too small for the table-cloth'. Does that apply over here?
The reason I am asking is that every link in the chain needs to make money. Cutting out 1 link would make a product potentially cheaper but theoretically also enlargen the market itself (in numbers). Where you end up needing that extra link again. In that case the saying would become, 'in between a rock and a hardplace', I guess.