You have to love the selection cheerleading teams on this site. There definitely is an entertainment level that exists on LL not unlike talk radio here in the states.
We should ALL be celebrating the simple fact that competition is even more alive and well with this announcement... which means that every MFDB mfr. will be working even harder to continue to improve their particular product, to continue to innovate, to compete for our dollars, euros, pounds, whatever. I say great, each and everyone of us, as photographers, benefit from product evolution such as this. I don't use Phase - probably never will - I like my system just fine, but I couldn't be more pleased to see that they have finally found a way to compete on the same playing field as the other MFDB mfrs.