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Author Topic: New letter for h1/h2 owners  (Read 3750 times)

BlasR

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New letter for h1/h2 owners
« on: November 09, 2007, 06:10:17 am »

The Hasselblad H1 and H2 cameras helped redefine top-end photography. But as the proud owner of one of these camera systems, you already know all that.

The H System story doesn't stop there, however. We at Hasselblad continue to develop new products, continue to push the technological envelope, and continue to produce the best cameras in the world. Now, with the release of the H3DII, the H3DII-39MS, and the H2F - and the discontinuation of production of certain older H System models - we are taking the H System even further. All well and good, you say, but where does that leave you? Naturally, we will continue to support older H System products, and continue to produce new lenses and accessories even as we release new products.

But here comes the really good part.

At Hasselblad, we feel strongly that being a cutting edge photographer, an early adopter, or just having the boldness to follow the latest in photographic advances, should never have to mean being left behind at some later date. That's why we're launching the Hasselblad H System Customer Care Program.

This program that will provide a foundation for upgrades, trade-ins, and refurbishment/replacement options to ensure that your Hasselblad investment retains its value for many years to come.

The first stage of this program is being targeted directly towards H1 and H2 owners and includes extended service/replacement options, an attractive trade-up offer, and special Hasselblad “obsolescence insurance” in the form of a fixed rate refurbishment plan. We will begin by offering this program to all H1 and H2 users and will expand the program in the near future to include all Hasselblad digital products as well as V System cameras.

Under the extended service option, in addition to standard Hasselblad service policies, you are guaranteed service and spare parts for all H1 and H2 products for a minimum of 10 years from the date of purchase. It also includes a product renewal/replacement guarantee for 5 years from time of purchase covering catastrophic situations where your camera is lost, stolen or damaged beyond repair.

The Trade-up Program allows all existing H1 and H2 camera owners to trade up to one of a variety of the most recent model configurations for a special price.
Please note that the Trade-up Program also includes very favorable trade-up options for owners of H1 and H2 cameras and third party digital backs.

The refurbishment program provides a factory check of the camera body consisting of maintenance and cleaning as well as repair or replacement of any components that require attention. All electronics will be replaced or upgraded to the most recent H2 standards and this service includes a 12 month full product warranty from date of refurbishment. After registering your camera body at www.hasselblad.com/hcare, you will receive a voucher giving you a one-time-only option to have your camera body refurbished for only 995€ at any time through December 31, 2011. This represents an additional 6 months of warranty coverage and a substantial discount on our standard refurbishment rate of 1,200€.

By registering before February 29th, 2007 you will receive a voucher that entitles you to sign up for any and all of these programs. And registration is free for all H1 and H2 owners!

NOTE!
You are under no obligation to register. Registration simply gives you the opportunity to receive a “fixed price” refurbishment of your camera at any time between now and December 31, 2011, qualifies you for the lost/stolen/irreparably damaged replacement guarantee, and gives you access to the trade up program. It is up to you whether you actually wish to utilize any of these options. We hope you will think of the refurbishment coupon you will receive upon registering as an “insurance policy” that entitles you to a fixed price H1 or H2 camera refurbishment at any point during the covered period.
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eleanorbrown

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New letter for h1/h2 owners
« Reply #1 on: November 09, 2007, 11:35:02 am »

This letter is not so subtle "corporate speak" for "lets put the leading (and the best I might add)  medium format back manufacturer out of business and we all know who that is.  eleanor

Quote
The Hasselblad H1 and H2 cameras helped redefine top-end photography. But as the proud owner of one of these camera systems, you already know all that.

The H System story doesn't stop there, however. We at Hasselblad continue to develop new products, continue to push the technological envelope, and continue to produce the best cameras in the world. Now, with the release of the H3DII, the H3DII-39MS, and the H2F - and the discontinuation of production of certain older H System models - we are taking the H System even further. All well and good, you say, but where does that leave you? Naturally, we will continue to support older H System products, and continue to produce new lenses and accessories even as we release new products.

But here comes the really good part.

At Hasselblad, we feel strongly that being a cutting edge photographer, an early adopter, or just having the boldness to follow the latest in photographic advances, should never have to mean being left behind at some later date. That's why we're launching the Hasselblad H System Customer Care Program.

This program that will provide a foundation for upgrades, trade-ins, and refurbishment/replacement options to ensure that your Hasselblad investment retains its value for many years to come.

The first stage of this program is being targeted directly towards H1 and H2 owners and includes extended service/replacement options, an attractive trade-up offer, and special Hasselblad “obsolescence insurance” in the form of a fixed rate refurbishment plan. We will begin by offering this program to all H1 and H2 users and will expand the program in the near future to include all Hasselblad digital products as well as V System cameras.

Under the extended service option, in addition to standard Hasselblad service policies, you are guaranteed service and spare parts for all H1 and H2 products for a minimum of 10 years from the date of purchase. It also includes a product renewal/replacement guarantee for 5 years from time of purchase covering catastrophic situations where your camera is lost, stolen or damaged beyond repair.

The Trade-up Program allows all existing H1 and H2 camera owners to trade up to one of a variety of the most recent model configurations for a special price.
Please note that the Trade-up Program also includes very favorable trade-up options for owners of H1 and H2 cameras and third party digital backs.

The refurbishment program provides a factory check of the camera body consisting of maintenance and cleaning as well as repair or replacement of any components that require attention. All electronics will be replaced or upgraded to the most recent H2 standards and this service includes a 12 month full product warranty from date of refurbishment. After registering your camera body at www.hasselblad.com/hcare, you will receive a voucher giving you a one-time-only option to have your camera body refurbished for only 995€ at any time through December 31, 2011. This represents an additional 6 months of warranty coverage and a substantial discount on our standard refurbishment rate of 1,200€.

By registering before February 29th, 2007 you will receive a voucher that entitles you to sign up for any and all of these programs. And registration is free for all H1 and H2 owners!

NOTE!
You are under no obligation to register. Registration simply gives you the opportunity to receive a “fixed price” refurbishment of your camera at any time between now and December 31, 2011, qualifies you for the lost/stolen/irreparably damaged replacement guarantee, and gives you access to the trade up program. It is up to you whether you actually wish to utilize any of these options. We hope you will think of the refurbishment coupon you will receive upon registering as an “insurance policy” that entitles you to a fixed price H1 or H2 camera refurbishment at any point during the covered period.
[a href=\"index.php?act=findpost&pid=151473\"][{POST_SNAPBACK}][/a]
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Eleanor Brown
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Graham Mitchell

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New letter for h1/h2 owners
« Reply #2 on: November 09, 2007, 11:41:28 am »

It also a repost.

Should people really just copy and paste marketing emails into this forum every time one is sent out? Seems like bad etiquette to me.
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josayeruk

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New letter for h1/h2 owners
« Reply #3 on: November 09, 2007, 12:42:41 pm »

Quote
This letter is not so subtle "corporate speak" for "lets put the leading (and the best I might add)  medium format back manufacturer out of business and we all know who that is.  eleanor
[a href=\"index.php?act=findpost&pid=151518\"][{POST_SNAPBACK}][/a]

Just shows you can't please everyone!  

Jo S.x
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pprdigital

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New letter for h1/h2 owners
« Reply #4 on: November 09, 2007, 09:46:46 pm »

Quote
This letter is not so subtle "corporate speak" for "lets put the leading (and the best I might add)  medium format back manufacturer out of business and we all know who that is.  eleanor
[a href=\"index.php?act=findpost&pid=151518\"][{POST_SNAPBACK}][/a]

Please. The letter details numerous programs for H camera users, including H camera users who own 3rd party backs. I don't see much "Corporate Speak". I think anything they say seems to be attacked as "Marketing" this or that or "Corporate" blah-blah.

It's fashionable to blast "Hasselcon", especially for fans of competitive products (and not the best, I might add, IMO). Just because one manufacturer occupies a leading market position doesn't mean they always will (or deserve to). Phase One didn't always occupy that position. The fact they have held that position in recent years doesn't necessarily mean they currently offer the best solution. Five years from now, perhaps Phase One will hold that position...or perhaps someone else will. Either way, that is the objective for all of these companies.

Steve Hendrix
www.ppratlanta.com/digital.php
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Steve Hendrix
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hubell

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New letter for h1/h2 owners
« Reply #5 on: November 09, 2007, 09:56:56 pm »

Quote
This letter is not so subtle "corporate speak" for "lets put the leading (and the best I might add)  medium format back manufacturer out of business and we all know who that is.  eleanor
[a href=\"index.php?act=findpost&pid=151518\"][{POST_SNAPBACK}][/a]

I did not know that about Phase One backs, so it's great that you have carefully tested the backs from Sinar, Leaf and Hasselblad and compared them. Perhaps you could give us the details behind your testing program????

Morgan_Moore

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New letter for h1/h2 owners
« Reply #6 on: November 10, 2007, 02:37:26 pm »

Quote
Should people really just copy and paste marketing emails into this forum every time one is sent out? Seems like bad etiquette to me.
[a href=\"index.php?act=findpost&pid=151520\"][{POST_SNAPBACK}][/a]

I think this is an interesting e-mail and the concept of customer care is interesting too

It show hassy are getting thier act together to try and lay out 'thier route'

MF purchasers need some sense of security particlarly after the whole 28 lockout thing which woke up a lot of people

Contrast this with the Hy6 launch.

Leaf seem to be really not acknoledging thier existing userbase - they should be offereing a free mount swap (maybe they are??)

And sinar well thier backs are open but a good trade up path widely pubicised would help build confidence - where's their offer for my H1 kit and lenses ?

This is an example of how things should be done IMO another feather in the blad cap

S

Incedentally I thinkg the register with us for discounts was the first step of this plan which has been in place for some time.
« Last Edit: November 10, 2007, 02:38:55 pm by Morgan_Moore »
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Sam Morgan Moore Bristol UK
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