JPEG color shift in PS

[kaelaria]

OK, brain fart.  I'm shifting to CS3, and I'm missing something.  When I save to jpeg and convert to sRGB, the jpeg looks fine (same as the working TIFF)  everywhere outside of PS, but when opening the file back in PS, it's obviously shifted, saturated, etc.

What setting do I have incorrect?

Thanks!

[kaelaria]

Works everytime - I ask a question, I find the answer 2 min later   The checkbox for ICC Profile on the Save-for-web menu wasn't checked by default

I like CS3, more options and cleaner interface.  I had been playing with it here and there, but my last three jobs I've only used it over CS2.