No more H2's is one way to reduce demand for the P1 product.
[a href=\"index.php?act=findpost&pid=148194\"][{POST_SNAPBACK}][/a]
This is absolutely true. It is also true that it allows Hasselblad to focus their production capacity on the integrated sytems that provide the best return and in their view the best long term strategy for survival in a very difficult market. Integration is a business decision and strategy that to a lesser degree is also being pursued by Sinar, Leaf, Mamiya and Rollei.
Any time spent with executives from Hasselblad will make it very clear that their concern for the future is
not other competitors in the medium-format market, but Canon and Nikon. They feel that future improvements from these two companies are a threat to the medium-format format market as a whole. They don't see a future in trying to maintain the quality gap necessary to survive, with a mix and match approach competing against integrated systems from Canon and Nikon. In time, we'll know if their judgement is correct or not.
In addition, for the past several years, there has been insufficient volume in the sales of medium-format cameras for any company to be profitable in that market. All of the manufacturers have had severe financial problems and only a few have managed to survive. Integration of cameras and backs have returned Hasselblad to profitability, for the past few years, and are the
only reason that they still exist.