It's very interesting, in light of the other threads where I have expressed my dislike of such a closed system, to read other responses on this thread.
At the end of the day, Hasselblad are going to lock everybody who wants to shoot Hasselblad into 1 or 2 camera bodies, 1 small range of backs, 1 set of lenses, and then dictate when you upgrade and what you upgrade to, helping you in that choice by discontinuing your current system, and therefore sending resale prices though the floor, unless, of course, you spend huge amounts of money upgrading through their 'official upgrade path'.
This would be more acceptable if they were producing a camera system which was much better than any other camera at everything... but lets face it, it's the real world, and while the product will be very good, it won't be that good.
I got the impression some people thought I was being a little cynical about Hassleblad's developments, in light of apparent marketing strategies. I wonder do they think that now?
Anyway, it's only money...but not mine!