Let's see... Here's a project designed to optimize a system that starts with thousands of measurements being made and assembled into a data base, then software and firmware have to be written for the body and back requiring many hours of coding, followed by additional time and effort and expense to create a software module in the RAW conversion program to complete the process.
The 28mm is an extension of this project that incorporates 21st century abilities to correct certain types of lens aberrations extremely well by means of automatic digital corrections to the RAW data and incorporates that into the initial lens design in order to enhance lens performance in areas that cannot be corrected or improved by digital means. (More on this later.) To do this, in a seamless and automatic fashion, requires that the lens, body, back and software be integrated in a seamless way.
All in an effort to have a competive edge in the market by offering added value. This is seen by some as terrible thing by not sharing it with competitors.
Any photographers that would like to shoot thousands of images, do the post production work, add in retouching and build a searchable data base–then give them to their competitors to sell. I'm sure you'll find takers on that offer.
Of course there is licensing. Anyone here licensing their creative efforts to other photographers to enhance their competitors position in the market?
Why shouldn't Hasselblad keep their own work proprietary? Because someone purchased another companies product and mounted it to some of Hasselblad's products?
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I said the issue was clouded - I didnt say Hassy was wrong
The issue is whether the technology of using digital and analoge correction, not just analoge is pure or not
Hassies descision right or wrong seems to have biased various posters angainst the whole technology
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In terms of that lens - I own an H camera and didnt opt to buy an hassy back at the time because they only offered a tethered solution - the imacon
I am still a hassy customer
I am in the market for a 50 or a zoom right now
And I feel that thier system has been closed from me - one of thier own customers - it was a most unusual if not unique move
I would like to be a able to buy that lens and try it on my current back sinar54 uncorrected
I would then be pleased for a hassy rep to visit me show the the amazing impovemets offered by DAC
And then I might persuaded to upgrade my back given a suitably attractive trade path
Maybe one of your hassy buddies wants to call me on this
DBs in case no one has noticed are quite expensive, and anitiques like my piddly 22mp sinar are also great for taking images - changing backs is not in my business plan
So I am a customer with lens money to burn 28, 50, TS and ultra wide but no place to spend the cash (apart from on a D3 which I have ordered)
SMM