I doubt many of you guys even know what a Toy Camera is, but what the heck ... can't follow all the sheep in the herd, right? Here's an excerpt from ToyCamera.com.
FOR IMMEDIATE RELEASE
Celebrate World Toy Camera Day on October 20th, 2007
OTTAWA, CANADA, JULY 19, 2007ó
On October 20th the members of www.toycamera.com and Light Leaks magazine invite photographers from around the world to put down their hi-tech equipment and shoot with a plastic toy camera.
What is a "toy camera" you ask? There are a lot to choose from, some of our favourites are the Holga, Diana and Lomo Supersampler. The basic rule of thumb is they have to be cheap, made of plastic, and have minimal to no controls.
In the tradition of embracing the imperfections of lousy cameras, the members of www.toycamera.com have been sharing their love for toy cameras for over 10 years. Their ability to be creative with minimal equipment and controls, coupled with a strong sense of community has made www.toycamera.com a unique, inclusive, and fun online community. In 2006, they started a print magazine called "Light LeaksóLow-fi Photography", and have also welcomed in other creative photographic niches such as pinhole and polaroid photography.
"The photographs that some of these artists can create with what most would consider to be laughable photographic equipment are really amazing, and could easily be hung on any gallery wall around the world" said Michael Barnes. "While most of the world is grasping at the latest megapixels, we continue to embrace 'old-school' film-based equipment, back to the bare bones of photography.
Plan your festivities for World Toy Camera Day on October 20th. Afterwards we invite you to submit your one best photo taken on World Toy Camera Day, and submit it to firstname.lastname@example.org and we'll display them all on www.toycamera.com, award some super prizes, and publish a select few in Light Leaks magazine.
Media Contact: Michael Barnes (613) 555-5555
Note to editors: contact Light Leaks Press at email@example.com providing your mail address to receive a copy of Light Leaks magazine.
For more information on Light Leaks magazine, visit www.lightleaks.org.
High resolution images available at http://www.lightleaks.org/media