These rental prices are ridiculous.
I don't want to say this too loudly, but what do you do when you need to learn the back, and more importantly the software ? Or do you people always get it right the first time ? I have taken about 3 months to figure out how to use C1 properly, I mean creatively ...
What do you do when you need to test model/makeup? What do you do when you are doing editorial work on a low budget ?
I may be the least professional member on this forum, but while owning a system may make sense for me the rental fees for Hassy/Phase/Leaf do not. There is such a thing as pricing more than the market can bear.
I can understand that people want to use MF equipment for themselves and their clients, because they want to provide that quality. But I wonder how many of you can really look a client in the face and tell him that he MUST pay such obscene rental bills.
In addition, if the price difference between renting a back is $2000 over three days, I can imagine this gives a huge advantage to those who do not need to rent - or those who have the ***talent to get the job done*** with a $2.5K Canon. And I'm willing to bet that every fashion guy on this forum can do a very good job with the Canon, so the younger competition with good retouching skills might be able to do an even better job.
Here is a big rental place in NYC.
Leaf Aptus22 Digital Back (H1 system) View
On Line Price $569.00
Phase One P30 Digital Back (H1 system) View Add On Line Price $649.00
Phase One P45 Digital Back (H1 system) View On Line Price $729.00
Figure lens at 50/day or as low as 35/day and you are talking some serious coin a day....Factor in hard drives monitors and laptops.....Now I know that we all take jobs for 2 grand a day and they might not have the budget for 1000 in rental fees...But we need to educate our clients. They backs are coming out every 2.5 years. Computers should be dumped every 2 years. The client gets a High Res scan every frame you take and they get it right NOW and it is all backed up safe and secure. That is worth something.