You don't say what the job entails, such as location vs studio, how many set ups, what usage is planned, what rights are required, etc, etc.
How can anyone be expected to reply intellegently?
BTW, there are books available with rate guidelines as well as online articles, professional group guidlines and more. It just takes a bit of research.
Thank you Michael, that's something i didn't consider to help me decide on a fee.
It will be in the restaurant kitchen and i will be bringing my own flash heads and power packs. They will be using the pictures for print in flyers, for their website and for decoration around the restaurant. I will own the rights to the photos but they may do whatever they please once i give them the CD. They will be bringing a food designer to make up foods and make them look good. My thaught is that $800 is fair but i dont know what the average fee for this field is. I did some research online but i can't find any guidelines. The shoot is in a few weeks though so i still have time to sort this out.
Thank you everyone for the replies,