Does anyone know if the Hy6/Aif prism finder will come in a crop version? E.g designed for the 48x38mm size sensor found in for instance the Leaf Aptus 75 sensor.
In similar way as the H3D, where what you see is what you capture.
Rune Werner Molnes
- Photographer -
Now, that would be a smart move. I applaud it. Let me map it out in detail for Sinar/Leaf/Rollei:
1. * REAL VALUE* Stick a mask and a magnifier inside the prism finder so that people can actually see what they're doing when shooting digital 36x48 mm with the 56w56mm Hy6.
2. *PERCEIVED VALUE A* Explain to everybody that thanks to an impressive new technology you have transformed your previous 80mm design into a short tele which can now be accurately focused with the new viewfinder and is ideal for portraits ON THE FULL FRAME. And that this new technology allows the center "sweet spot" of the lens to be used for their sweet models.
3. *PERCEIVED VALUE B* Stick a label on it that says "Full-Frame Digital", this impresses the hell out of the buyers of photo equipment.
4 *LOCK-IN* Put a dongle inside the body so that it won't work when bigger sensor comes out. Make sure very one knows that you have the only camera in the world which can take pictures with your "special portrait" lenses.
Ok, ok, here on this forum we don't think points 2,3,4 are necessary. But that may be why people here write Photographer or PhD after their name, rather than CEO.
A certain company has realized that Step 1 is actually necessary and that steps 2,3,4 rake in the money. What is interesting is that they are the only ones who did Step 1 and actually are selling the result in shops.
I have big respect for Sinar , Leaf and Rollei tech expertise and for Leaf's salesmanship. But marketing and channel is another skill altogether, and Hasselblad is running circles around them. Applause where it's due.