I talked at length with the CEO of Hasselblad. I believe he doesn't see it in terms of competition, but more in terms of space for innovation. He called this "The dSLR Advantage" in his presentation:
I believe this is marketing speak for we couldn't sell our backs, but we could sell our cameras, so if you want new camera innovations you must buy our digital back.
Quite frankly all the digital back makers squandered opportunity compared to Canon and not because they didn't offer an all iin one solution.
Decent lcd's, higher iso and useable software is what hurts digital back sales.
Just like the American auto manufactuerers, what the db makers need to do is look inward rather than across the street, because that is where the problems are.
When you spend $20,000 to $30,000 on a camera back, the first thing you want to do is get to work.
I own Canons, Nikons, Leaf, Phase and have briefly tried Hasselblad and I my honest opinion is at this point the Phase P-30 has anything close to the iso and stability of competing with a Canon.
C-1 is the only software of all the manufacturers that is stable and full featured.
I can get a beautiful file from the A-22 and did so for 18 months, but the software is just painful.
I learned V-8 because it's the ony way to tether professionally and also learned lightroom, pscs and RD as third party workarounds for batch processing of jpegs.
To edit, sort, name and batch process a one day shoot from the Aptus can take a full day where consequently a 2 day shoot from the Phase using C-1 can get the same results in 4 hours max and without issue.
This isn't a Leaf Bash, because I like the look of the file, but as most people that spend this kind of money I have work to do and quite frankly could care less why software, wi-fi, white balances don't really work as advertised.
In fact, I find it interesting that Leaf, Sinar and Hasselblad all are moving to what seems to be proprietary all in one systems but all three have the most challanged workflows.
I don't want to be moved to a product because it's my only choice of cameras, I want to be moved to a product because it really is a better solution.
I think if all three of these companies would read thier own pdf's and press releases and make a promise that nothing will go out the door until it works as promised, they wouldn't have to worry about Canon, or Phase.