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Author Topic: What software is this?  (Read 5909 times)

damien

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What software is this?
« on: December 11, 2006, 04:59:48 AM »

What is the software in this video on the Dove website?

http://www.campaignforrealbeauty.com/

You need to play the video to see what I mean. Slow the video down and you can see all sorts of sophisticated things going on.

Damien.
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godtfred

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What software is this?
« Reply #1 on: December 11, 2006, 05:22:55 AM »

Quote
What is the software in this video on the Dove website?

http://www.campaignforrealbeauty.com/

[a href=\"index.php?act=findpost&pid=89831\"][{POST_SNAPBACK}][/a]

I believe it is just an artists creation made for the film, not an actual software. (This may however be equally much my lack of knowledge as the thruth...  
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Pantoned

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What software is this?
« Reply #2 on: December 11, 2006, 09:48:18 AM »

I though the same when I saw this ad some months ago, it reminds me the way postproduction soft works, like Inferno, Flame, etc... but I also think it was made specially for the ad.

Arnau.
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AndrewDyer

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What software is this?
« Reply #3 on: December 11, 2006, 10:17:35 AM »

Quote
I though the same when I saw this ad some months ago, it reminds me the way postproduction soft works, like Inferno, Flame, etc... but I also think it was made specially for the ad.

Arnau.
[a href=\"index.php?act=findpost&pid=89866\"][{POST_SNAPBACK}][/a]

It is definitely Not Flame... that I at least know as I have use Flame and it has not floating tool pallets like in the movie.
It probably is a stylised piece of sotware for the movie as mentioned earlier.

erikhoffman

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What software is this?
« Reply #4 on: December 11, 2006, 10:27:56 AM »

well i copied it and played very slowly - Definitely a program as you can see the cursor selecting the head and then go to the tool box and strething the head - love to know what it is

erik
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awofinden

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What software is this?
« Reply #5 on: December 11, 2006, 10:29:54 AM »

Quote
It is definitely Not Flame... that I at least know as I have use Flame and it has not floating tool pallets like in the movie.
It probably is a stylised piece of sotware for the movie as mentioned earlier.
[a href=\"index.php?act=findpost&pid=89868\"][{POST_SNAPBACK}][/a]

I love that ad, learn to love yourself, no matter what you look like (so long as you don't have cellulite, if so please buy our anti cellulite cream). Amazing.
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godtfred

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What software is this?
« Reply #6 on: December 11, 2006, 11:36:50 AM »

Quote
well i copied it and played very slowly - Definitely a program as you can see the cursor selecting the head and then go to the tool box and strething the head - love to know what it is
[{POST_SNAPBACK}][/a]

On Soho Post productions website the following text explains the graphics:

...The post-production process, which was completed at Rogue Editorial and Soho, involved bringing the photos to life and creating the software design that emulates actual retouching tools.
Working in collaboration with Tim Piper from Ogilvy & Mather, Toronto were Rogue's Paul Gowan who edited the video footage and Soho's FX team that includes Kevin Gibson, Terry Rose, Andy Hunter and post producer, Stefani Kouverianos . The scope of the online editing process included stabilizing & tracking various shots of the model's face, using animation to re-enact a photo retoucher's process and creating & compositing the end billboard scene. ...


Check out: [a href=\"http://www.26soho.com/]http://www.26soho.com/[/url]
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francois

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What software is this?
« Reply #7 on: December 11, 2006, 11:53:48 AM »

Quote
On Soho Post productions website the following text explains the graphics:

...The post-production process, which was completed at Rogue Editorial and Soho, involved bringing the photos to life and creating the software design that emulates actual retouching tools.
Working in collaboration with Tim Piper from Ogilvy & Mather, Toronto were Rogue's Paul Gowan who edited the video footage and Soho's FX team that includes Kevin Gibson, Terry Rose, Andy Hunter and post producer, Stefani Kouverianos . The scope of the online editing process included stabilizing & tracking various shots of the model's face, using animation to re-enact a photo retoucher's process and creating & compositing the end billboard scene. ...


Check out: http://www.26soho.com/
[a href=\"index.php?act=findpost&pid=89886\"][{POST_SNAPBACK}][/a]
Brilliant, thanks for finding the info!
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Francois

erikhoffman

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What software is this?
« Reply #8 on: December 12, 2006, 06:05:23 PM »

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Brilliant, thanks for finding the info!
[a href=\"index.php?act=findpost&pid=89892\"][{POST_SNAPBACK}][/a]


are you suggestinh that the last part of the video is in fact animation only and not a program,
i can see clearly the words "camera raw" at the bottom left hand side

well if this is the case the lads are absolutly Genius.

I am devastated  that I cannot get this program

erik
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francois

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What software is this?
« Reply #9 on: December 13, 2006, 02:42:33 AM »

Quote
are you suggestinh that the last part of the video is in fact animation only and not a program,
i can see clearly the words "camera raw" at the bottom left hand side

well if this is the case the lads are absolutly Genius.

I am devastated  that I cannot get this program

erik
[a href=\"index.php?act=findpost&pid=90147\"][{POST_SNAPBACK}][/a]
Right, that program doesn't exist - sorry to break your dream!  
But most of these techniques are described in books like Restoration Retouching by Katrin Eismann.
« Last Edit: December 13, 2006, 02:43:19 AM by francois »
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Francois

erikhoffman

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What software is this?
« Reply #10 on: December 14, 2006, 06:45:53 PM »

Quote
Right, that program doesn't exist - sorry to break your dream!   
But most of these techniques are described in books like Restoration Retouching by Katrin Eismann.
[{POST_SNAPBACK}][/a]

Thanks for all involved in a search for this none existant program and a reply from the creatoe's office is below.
one important programe used is quantel infinity suite see below, but the cost will ensure only the top designers can afford
[a href=\"http://www.quantel.com/site/en.nsf/HTML/SOWN-6GHCAC?OpenDocument]http://www.quantel.com/site/en.nsf/HTML/SO...AC?OpenDocument[/url]


special thanks to Damien Lovegrove who initiated the link to this forum
http://www.lovegroveconsulting.com/main.php?pid=8



Hi Erik,
 
Paul sent me your email - I'll try to help clear the clouds on this topic.
 
There are definitely a lot of other people with similar queries about the program used in the Dove spot. The real answer is that this is a fake software program that a two of our graphic designer guys at Soho created using Photoshop. All of the toolbars and title menus were designed to look similar to the Photoshop interface, as we decided against using the actual program to avoid any legal issues with Adobe.
To re-enact a photo retoucher at work in real time, we animated the cursor and toolbar movements and all of the grabs. This was done in our Quantel Infinity suite, and was done in an exaggerated fashion to show the facial changes in the short amount of time given. The Inferno was used for stablizing and compositing various scenes.
 
We've just finished puting a "Behind the Scenes" video together for the Stash reel http://www.stashmedia.tv/latest/index.html
which will also be uploaded onto our website in the next few days. www.26soho.com
 
That's about it!
 
Unfortunately to some people's disapointment, this software does not exist.
 
Cheers,
Helen
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mtomalty

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What software is this?
« Reply #11 on: December 17, 2006, 01:18:44 AM »

To see an excellent parody of the Dove video go to

www.glumbert.com/media/slob

Mark
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francois

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What software is this?
« Reply #12 on: December 17, 2006, 02:23:17 AM »

Quote
To see an excellent parody of the Dove video go to

www.glumbert.com/media/slob

Mark
[a href=\"index.php?act=findpost&pid=90933\"][{POST_SNAPBACK}][/a]
   
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Francois
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